GQ Talks to Roc Nation Sports President Juan Perez About Expansion Plans

When Jay Z announced that he was venturing into the world of sports entertainment over 12 months

By
Sports
430 Hypes 0 Comments

When Jay Z announced that he was venturing into the world of sports entertainment over 12 months ago, few would have imagined the tangible impact that Roc Nation Sports amassed in a relatively short period. Having already signed several high-profile athletes – Kevin Durant, CC Sabathia, Robinson Cano, Victor Cruz, Hakeem Nicks, Geno Smith and WNBA star Skylar Diggins — the future looks bright for the exclusive sports agency. As part of its GQ+A segment, the men’s fashion magazine sat down with the man behind it all, Juan Perez. In his first public interview, the Roc Nation Sports President talks about how the group burst on to the scene, its current business model, marketing strategy and future plans. Peep the Q&As below and be sure to head over to GQ for the entire interview.

How does the culture of athletes and musicians mix?
We’re all one big family. We wrap our arms around each other. If Robbie needs something and one of the artists has it…. They send Instagram Happy Birthdays. We’re a family. Everybody sticks together here.

Do you get approached by players frequently?
Yeah, all the time.

How do you decide if you want onboard with new players?
Ugh, I mean, it depends. First we look at performance. You just have to be at a certain level, cream of the crop. Then the same things: a story behind him, his character, the market value of the player, just different things.

What’s the negotiating philosophy?
Well, what we bring to the table in negotiations, is we show the ball clubs how strong we are on the marketing side. Because at the end of the day, you want to put people in the stands. We help develop a player’s brand off the field, which eventually brings more fans, more recognition to the player so more people want to meet the player, see the players play. So we’re branding the player, marketing the player—that makes the player even bigger than what he was when we got him. That helps as far as negotiating.

Read Full Article

What to Read Next

The Mac DeMarco 'Squish Em' Video Game Is Now Live
Gaming

The Mac DeMarco 'Squish Em' Video Game Is Now Live

A new interactive game has made its way to the internet, as Subbacutlcha! has

ScHoolboy Q Brings Out Macklemore in Seattle
Music 

ScHoolboy Q Brings Out Macklemore in Seattle

ScHoolboy Q is currently on tour promoting his recently released Oxymoron project, but it looks

Estelle - Make Her Say (Beat It Up)
Music 

Estelle - Make Her Say (Beat It Up)

Back in February, songstress Estelle released the upbeat and provocative track “Make Her Say (Beat


atmos x PONY Slam Dunk Hi "New York State of Mind"
Footwear Fashion

atmos x PONY Slam Dunk Hi "New York State of Mind"

Continuing to celebrate its roots in the concrete jungle of New York, PONY teams up with atmos’

NBA Star Damian Lillard's Awkward New Foot Locker Ad with Karl Malone, Chris Webber and More
Footwear Entertainment

NBA Star Damian Lillard's Awkward New Foot Locker Ad with Karl Malone, Chris Webber and More

Fresh off inking a new deal with adidas, Damian Lillard and Foot Locker have unveiled their newest

CA by Cinzia Araia Grey Landscape Sneaker
Footwear Fashion

CA by Cinzia Araia Grey Landscape Sneaker

Cinzia Araia’s subsidiary label CA by Cinzia Araia continues to churn out bold footwear silhouettes

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.