The location for Chrome’s hub is ideal with San Francisco’s rife cycling culture. Located on Valencia Street within the Mission District, the store utilizes every square foot of space available. The company prides itself on functionality and utility and it’s quite clear the architect took the same approach with the store’s design. The store is littered with displays, all eluding to and influenced by the urban world of cycling; such as the bag display surrounding the three-person bike at the rear of the store. The urban design of the store speaks volumes to the clientele Chrome has been serving for the past 20 years. The cycling culture goes beyond the architecture and extends into the art realm. Installations are hung throughout the store. A neon banner of a skull with a cycling hat sits behind the register and just beyond that, an installation of dozens of bike wheels hangs overhead. The store itself serves as a haven of sorts for cyclists, where one can purchase the necessary goods for their expeditions and snag a convenient cup of coffee before dashing out the door. If you’re in the area, pop in and take a look at all the store has to offer. Until then, head here for all your Chrome needs.