Apple Passes Coca-Cola as World's Most Valuable Brand

After 13 years at the top, Coca-Cola has been dethroned by Apple as the world’s most valuable brand

Tech & Gadgets
9.4K 0 Comments

After 13 years at the top, Coca-Cola has been dethroned by Apple as the world’s most valuable brand according to a report by Interbrand, a branding and corporate identity consulting company. Placement on the company’s Best Global Brands annual report, which it’s been producing since 2000, is decided based on a variety of criteria including financial performance and public impact. According to this year’s report, Apple’s value is currently estimated at $98.3 billion, a 28% increase from 2012.

The upset for the soft drink giant as well as the current top 10 are just some of the signs of the dominance of technology brands in the marketing community. Many of Apple’s rivals are in the top 10 including Google (now in 2nd place up from 4th), Samsung (from 9th to 8th), Microsoft (still 5th), IBM (3rd to 4th) and Intel (8th to 9th).

Although Apple might have won the value game, a bright spot for Coca-Cola is its Facebook popularity, with 73.2 million likes on its fan page as opposed to Apple’s 9.8 million. For more information check out the NY Times‘s article.

Read Full Article

What to Read Next

adidas Revamps a Classic with the Release of a White Copa Mundial
Footwear Fashion

adidas Revamps a Classic with the Release of a White Copa Mundial

The adidas Copa Mundial is a boot virtually every serious player has worn over their lifetime. A

A Cut Above 2013 Winter Lookbook
Fashion

A Cut Above 2013 Winter Lookbook

Streetwear label A Cut Above have revealed their 2013 winter collection lineup. Continuing with

Big Sean - Road to Hall of Fame Documentary | Video
Music

Big Sean - Road to Hall of Fame Documentary | Video

Placing viewers in the passenger seat for the creative process behind Big Sean’s newest record Hall

Palace Skateboards Italy Team Deck - "Linear Italia"
Design

Palace Skateboards Italy Team Deck - "Linear Italia"

Returning with a new drop of core skate goods, the latest release from Palace Skateboards is

A Bathing Ape 2013 Fall/Winter 1ST CAMO GORE-TEX ECWCS HOODIE
Fashion

A Bathing Ape 2013 Fall/Winter 1ST CAMO GORE-TEX ECWCS HOODIE

A Bathing Ape releases its 1st CAMO GORE-TEX ECWCS HOODIE as part of its fall/winter 2013 lineup.


C Store x Diemme "Root Beer" Bonito
Footwear Fashion

C Store x Diemme "Root Beer" Bonito

Joining forces with footwear powerhouse Diemme, Caliroots and its sister store has released the C

Lowell Tautchin for Mauro Grifoni 2013 Fall/Winter Lookbook
Fashion

Lowell Tautchin for Mauro Grifoni 2013 Fall/Winter Lookbook

The Italian design label Mauro Grifoni have released their 2013 fall/winter collection, alongside a

Junya Watanabe x Duvetica Down-Filled Wool Coat
Fashion

Junya Watanabe x Duvetica Down-Filled Wool Coat

Junya Watanabe teams up with outerwear specialists Duvetica to produce a special down-filled wool

Maison Martin Margiela Grey Textured Painted Sneakers
Footwear Fashion

Maison Martin Margiela Grey Textured Painted Sneakers

While one of Maison Martin Margiela’s recent footwear releases stole headlines for its simplicity

Danny Brown featuring ScHoolboy Q – Dope Fiend Rental
Music 

Danny Brown featuring ScHoolboy Q – Dope Fiend Rental

With Danny Brown’s highly-anticipated album, Old, set to hit shelves tomorrow overseas, fans are

More ▾