Diplo, Skrillex and A-Trak Launch Web-Based Music Network

Diplo, Skrillex and A-Trak have teamed up with Iconic TV to create an interactive web-based music network on YouTube. Aptly called Potato, the network was launched today and is a joint venture between management companies TMWRK & Blood Company and Iconic TV. The goal is to revive the spirit of early music television for the digital and mobile era. In support of their latest endeavor, the production triumvirate developed a music outlet that echoes MTV’s initial mission statement: “You’ll never look at music the same way again.” Former music manager and music publishing executive Hallie Harris will serve as general manager, while MTV Clubland’s has been named director of programming. Photographer and video director Shane McCauley is Potato’s creative director. Stay tuned for more news on this network’s development.