Heineken x Eric Haze "Keep It 100" for #Heineken100 Video

At the fourth and final installment of Heineken’s 2013 campaign, #Heineken100, illustrious street

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Arts
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At the fourth and final installment of Heineken‘s 2013 campaign, #Heineken100, illustrious street artist Eric Haze delivers a piece titled “Keeping it 100” – an art piece made up of 100 canvases that come together to form the Heineken star. Following its debut at this year’s Art Basel Miami, the piece will be broken up and shared among the 100 influencers and participators of the #Heineken100 campaign. Here, Eric Haze sits down with Chris Gibbs of Union to talk about what he created for the art project, and how the DIY aesthetics of graffiti still continues to influence his artistic approach today.

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