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Hip-hop’s adored “Jacob the Jeweler” of NYC fine jewelry establishment Jacob & Co. has worked with a plethora of big names in his 30 years as a designer. Jay-Z, J-Lo, David and Posh Beckham, Elton John, Michael Jackson, Madonna, Geena Davis, and former NYC mayor Rudy Giuliani are among the coveted custom jeweler’s celebrity clientele. Jacob Arabo talks about his creative process and artistic vision in this video before showing off the opulent diamond-crusted timepiece on his wrist so aptly dubbed the Royal Diamond Watch.