Despite their stigma within the world of diehard sneaker culture and retro footwear enthusiasts, hybrid sneakers consistently maintain a strong market presence. Jordan Brand first began its integration of lifestyle retro hybrids around 2005, and for many, the events represented nothing less than an abomination of an archive of adored silhouettes and iconic models. But, with that said, there is still something to say about the reinvention of footwear silhouettes that labels such as Nike and Jordan could easily consistently reissue with little-to-no creative adjustment, effectively nullifying creativity in place of profitability. The conflict ultimately boils down to change. In any sphere, there often exists a fundamental difference between one generation and its successor as it relates to change. The sneaker culture is no different. So, does the preservation and protection of revered footwear models offset the necessity of many footwear labels to maintain relevance and sustainability? What hybrid sneakers lack in reverence, do they make up in their contribution of new enthusiasts and buying power to the sneaker culture? You decide.
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