Steve Stoute talks 'Tanning of America' with Jay-Z, Lady Gaga, Pharrell, Jimmy Iovine

Award-winning marketer and music industry veteran Steve Stoute is looking to put his official stamp on the advertising world with his book The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy. The debut author focuses on the impact that hip-hop has had and will continue to have on how people’s relationship with corporate brands in America. In the visual above, Steve Stoute sits down with his Jay-Z, Pharrell Williams, Jimmy Iovine and Lady Gaga to discuss their own specific “Tanning Moments.” Tanning of America is out now.