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New from Pointer comes this extensive look at what the footwear brand has prepared to offer fans in the upcoming 2012 spring/summer season. Recorded at the Jacket Required trade show in London, the video allows viewers to gain insight from one of Pointer’s founders as well as get a sneak peek at some hiking-inspired mid tops, colorful Vibram-soled desert boots, and more from the upcoming collection. Furthermore, the plan to tier Pointer into three separate sub-brands, according to price, is also revealed in this clip.
Director: Santiago A/HYPEBEAST