Wiz Khalifa - Roll Up (Starring Cassie)

An unfinished version of the video to Wiz Khalifa’s new single “Roll Up” has arrived last

Music 
104 Hypes 0 Comments

An unfinished version of the video to Wiz Khalifa’s new single “Roll Up” has arrived last weekend. Now, director Jake Davies has given the green light for the final cut which you can see above. The filmmaker also offers his scoop on the piece:

Another music video for my homie Wiz Khalifa. He wanted a laid back Cali vibe for this one. We thought it was important to have a narrative featuring a really cool leading lady in Cassie, but also play with some interesting camera techniques and post effects. The idea was to create a “Roll Up” effect that made you feel like the camera was literally rolling. I’ve always loved the way Spike Lee puts his actors on the dolly to create a hyper sense of reality. It was also important to consistently throw light into the anamorphic lenses so the video didn’t feel too polished. I wanted it to feel cinematic and capture another side of Wiz that we didn’t see in “On My Level.”

Rolling Papers is out March 29!

Read Full Article

What to Read Next

Frederique Constant Vintage Racing Collection
Watches

Frederique Constant Vintage Racing Collection

Building off the brand’s previous engagement with classic car events, Swiss watchmakers

Nike Blazer Mid ND Canvas
Footwear Fashion

Nike Blazer Mid ND Canvas

A new colorway in Nike’s Blazer Mid ND Canvas makes its way to select accounts as part of the

James Blake - "What Was It You Said About Luck" & "Half Heat Full (Old Circular)" (Preview)
Music 

James Blake - "What Was It You Said About Luck" & "Half Heat Full (Old Circular)" (Preview)

The B-side tune of James Blake’s single “The Wilhelm Scream” has emerged onto the web. Titled

Nike Cheyenne Vapor Running Backpack
Fashion

Nike Cheyenne Vapor Running Backpack

Nike rolls out a new colorway in its Cheyenne Vapor running backpack. Functional and

Nike Sportswear FFF Jersey Video
Fashion

Nike Sportswear FFF Jersey Video

Nike Sportswear unveils the away version of its FFF jersey, part of the brand’s partnership


Ivan Navarro "Heaven or Las Vegas" Exhibition
Art

Ivan Navarro "Heaven or Las Vegas" Exhibition

For “Heaven or Las Vegas,” Chilean artist Ivan Navarro has created a series of fluorescent

Raphael Saadiq: Good Man Standing
Music 

Raphael Saadiq: Good Man Standing

Soul Music has been enduring a rough period for some time now. While other music genres somehow managed to reinvent themselves from time to time, Soul seems to be stuck in some sort of dead ankle where artists look for the adequate approach to deliver their artform. The intention to balance out innovations with classic influences has become a hard task for more than just a few R&B acts.

Timex Originals 1950s Inspiration - John Lewis Exclusive
Watches

Timex Originals 1950s Inspiration - John Lewis Exclusive

Inspired by the dials of its vintage 1950s models, the Timex Originals 1950s T Series is a

Playboy x Supreme 2011 Spring/Summer Collection
Fashion

Playboy x Supreme 2011 Spring/Summer Collection

For many generations, Playboy has served as the first taste of women for many. Becoming an

Alife x And A Wood Stock
Footwear Fashion

Alife x And A Wood Stock

Alife has teamed up with Japanese retailer And A to design a new sneaker style for

More ▾
 
We got you covered. Don’t miss out on the latest news by signing up for our newsletters.

By subscribing, you agree to our Terms of Use and Privacy Policy.