Jack White Presents Rolling Record Store

Always one to shine with exceptional contributions to the music world, Jack White presents the latest addition to his Third Man brand that includes a label and store. The latter has been expanded by a fully functional vehicle which will travel around selling Third Man products. According to a press release, the tuneful truck will offer limited edition Third Man vinyl releases, exclusive Third Man Rolling Record Store T-shirts, tote bags, “drinking accessories” and much more. In addition, the automobile will boasts an all-inclusive sound system backed up by two turntables and a microphone for potential guest singers and DJs. Third Man’s Rolling Record Store will celebrate its premier in Austin, Texas during this year’s SXSW event, beginning March 16. Check out the promotional video above to get your very own impression of this rolling piece.