ROOK: The Design Process

Founded by graphic designers, ROOK gives artists the opportunity to step out from behind the design function to gain recognition for their talent and artwork. Founders Jon Garcia and Joe King, whom have been designing your favorite streetwear graphic tees for the past six years, sat down to give viewers an in-depth look into the design process behind producing ROOK’s 2011 holiday collection. The two founders talk about the iconic images of ROOK and their inspirations. ROOK’s 2011 holiday catalog is now available here.