adiCup 2010 Japan Pack: Houyhnhnm x Masterpiece Sounds

With adiCup 2010 kicking off this past weekend, we continue our coverage of the campaign as the

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Footwear Fashion
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With adiCup 2010 kicking off this past weekend, we continue our coverage of the campaign as the Japanese leg of adiCup sees the pairing of web magazine Houyhnhnm and musical collective Masterpiece Sounds – the Sound System of realmadHECTIC- who take the classic French jersey and give it a distinctive “Island Style”, Caribbean flavor with a striking green, yellow, and black colorway that carries throughout the whole pack. Enter our special Tokyo giveaway here.

UPDATE: We’d like to announce that Claudio C. is the winner of the adiCup 2010 NYC and Tokyo Packs. Claudio, you have been notified by email and the packs are slated to arrive soon. To all those that participated, thanks! Be sure to keep an eye out for the next adiCup context.

The Votary is modeled on the classic football boot from adidas, the Copa Mundial. Sitting on an original Gazelle outsole, it’s a fresh wearable version of the iconic boot specially created for adiCup 2010. The version for the Japan pack sees a predominantly green colorway, executed in canvas on the upper with contrasting yellow 3-Stripes and heel-tab continuing the reggae vibe. The rubberized midsole and segmented toe on the upper remain standard across all the regional packs. The jersey features the Houyhnhnm and Masterpiece Sounds logos on respective sleeves with white trim on the collar and sleeves and a regional logo on the chest opposite the Trefoil logo in yellow, finished with the adiCup2010 logo embroidered in gold on the waist hem. The bag for the region tops off the reggae-inspired aesthetic and as with the Votary, is constructed from a durable canvas.

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