As previewed here, Rig Out magazine has now released the “30 Century Man” video in its entirety through NOWNESS. Photographed and directed by Antony Crook the feature follows the round-the-world record holder cyclist James Bowthorpe through the roads and over the hills found in the Norwegian countryside, as styled by Glenn Kitson. Featuring a backing track from post-rock icons Mogwai, “How To Be A Werewolf” was exclusively edited to accompany the clip. Interestingly despite being shot at night, the piece was filmed so far north the sun did not set; perfectly complementing Bowthorpe’s most relentless achievement.
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