Prada Transformer's Final Evolution

The Prada Transformer installation in Seoul recently embarked on its fourth and final

Uncategorized
308 Hypes 0 Comments

prada-transformer-final-evolution

The Prada Transformer installation in Seoul recently embarked on its fourth and final transformation. The original design was conceived by Rem Koolhaas and offers a platform for local students to showcase their own bouts of creativity which revolve around the theme of transformation over art, design and society. For press-release seen below goes into in-depth into the task at hand.

Prada’s tetrahedron structure, the Transformer, was rotated and reconfigured for the fourth and last time for “The Student Takeover” project, a day of events to be held today in Seoul.

The PVC-covered Transformer designed by Rem Koolhaas, which sits on the grounds of the city’s 16th-century Gyeonghui Palace, will allow South Korean students to exhibit new design ideas and artwork hinging on the theme of transformation. Students will discuss the future of art, design and society.

For two weeks, the Transformer became a workshop for 130 Korean students from 10 prestigious Korean universities and 13 disciplines, including architecture, fashion, film, fine art and graphics working under the direction of OMA architect and Transformer design architect Alexander Reichert. They developed an exhibition of innovative art and design, “whose aim is to investigate and bring global attention to the best of Seoul’s creative young talent,” said Prada.

Among the events is a panel discussion on the future of the creative industry, cutting-edge dance and musical performances, creative presentations by “Pecha Kucha With Students,” and a party.

Students re-elaborated the structure of the Transformer graphically, redesigning flyers, pins and T-shirts that will be distributed free throughout the day. Also, its architecture “will be painted on, wallpapered, covered in graffiti and torn apart to create a new spatiality that engages with the students’ content,” said Prada.

Curated by the Fondazione Prada, the Transformer previously served as a venue for “Turn Into Me,” a selection of works by Swedish artist Nathalie Djurberg. Prior to that, the structure contained a cinematic event and displayed the “Waist Down: Skirts by Miuccia Prada” exhibition, which opened the current series of interdisciplinary projects in April.

The Transformer can be rotated on each side depending on the event, with four facades and floor plate configurations, so that floors become walls and walls become the ceiling. Each of the four programs functions on unique steel-framed shapes: a hexagon, a cross, a rectangle and a circle.

Source: WWD

Read Full Article

What to Read Next

American Express Reveals New Centurion Black Card Designs
Design

American Express Reveals New Centurion Black Card Designs

Featuring a Prada wearable and Art Cards from Rem Koolhaas and Kehinde Wiley.

Step Into Christmas With Prada's Crystal-Covered Loafers
Footwear

Step Into Christmas With Prada's Crystal-Covered Loafers

The $1,550 USD pair sports a chocolate satin base covered in light-catching crystals.

Prada's Re-Nylon Gloves Are a Must This Season
Fashion

Prada's Re-Nylon Gloves Are a Must This Season

Featuring Saffiano leather, fleece lining, plenty of adjustment, and lamb leather palms.


Prada's FW22 Men's Collection Explores a "Body of Work"
Fashion

Prada's FW22 Men's Collection Explores a "Body of Work"

Featuring Hollywood stars Thomas Brodie-Sangster, Asa Butterfield, Jeff Goldblum, Damson Idris, Kyle MacLachlan, Tom Mercier, Jaden Michael, Louis Partridge, Ashton Sanders and Filippo Scotti.

A Bathing Ape Bapesta "Black Tiger"
Uncategorized Footwear

A Bathing Ape Bapesta "Black Tiger"

Joining the recently released store exclusive A Bathing Ape Bapestas exclusive for New York and

Depeche Mode - Hole to Feed (Video)
Uncategorized

Depeche Mode - Hole to Feed (Video)

One of England’s most influential and long lived bands, Depeche Mode recommence following their

Vans 2009 Holiday Suede Chukka Boots
Uncategorized Footwear

Vans 2009 Holiday Suede Chukka Boots

Although Holiday 2009 will be seeing its fair share of all-new silhouettes, Vans manages to

10.Deep 2009 Fall Delivery 2 Lookbook
Uncategorized

10.Deep 2009 Fall Delivery 2 Lookbook

You may have seen the posters (or some of your favorite blogs, posts about the posters) but the

Vans 2009 Holiday Switchback Sneakers
Uncategorized Footwear

Vans 2009 Holiday Switchback Sneakers

Previously seen back in June, the Vans Switchback finally makes its way into retail accounts,


FUCT SSDD 2009 Fall/Winter T-Shirts
Uncategorized

FUCT SSDD 2009 Fall/Winter T-Shirts

FUCT add three more graphic designs to their batch of SSDD (Same Shit Different Day) t-shirt

Stussy x Timberland 7 Eyelet Chukka Boot
Uncategorized Footwear

Stussy x Timberland 7 Eyelet Chukka Boot

Taking a more minimal approach compared to their recent project with Dr. Martens, Stussy work

Mos Def x UNDRCRWN "Cut & Sew" Collection
Uncategorized

Mos Def x UNDRCRWN "Cut & Sew" Collection

UNDRCRWN, The Brand For Champions, introduces the second and last installment of the Mos Def

Air Jordan 60+ Atlanta Hawks
Uncategorized Footwear

Air Jordan 60+ Atlanta Hawks

Millennium Shoes give us an early look into the next Air Jordan 60+ colorway. The kicks

+J Jil Sander for Uniqlo Collection
Uncategorized

+J Jil Sander for Uniqlo Collection

As a release date nears, GQ offers an exclusive look into the +J Collection by Jil Sander for

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.