Rook

ROOK had a simple theme it wanted to explore with its Spring/Summer 2013 collection, and that was color. To this end, it chose to revisit and explore fundamental traditional media that made its unique style possible such as watercolors, colored penci...

ROOK teams up with New Zealand photographer and illustrator Kelly Thompson to present its Spring/Summer 2013 lineup with an illustrated lookbook. Originally shot by Van Styles, the reinterpretation of the collection highlights vibrant colors and simp...

Known for their illustration and detailed pencil/pen graphic-driven product, Rook partners with celebrated photographer Van Styles for its Spring/Summer 2013 video lookbook. This season features an expanded product assortment including custom hats, k...

With shows spanning the globe reaching various fashion epicenters, Agenda brings together the most sought-after brands in streetwear and buyers interested in building long-lasting partnerships to create a forum-like trade show experience. Having rece...

Purveyors of beautiful women rejoice as Primitive and Rook have gotten the Jaro sisters, Justene and Dawn respectively, together for the first time professionally on video. The model-driven series of T-shirts are sure to fly off the shelves much in t...

A relatively unknown illustrator within the streetwear industry, Joe King’s past has seen him work with brands like KR3W, Crooks & Castles, OBEY and Upper Playground. In this video, he shares with us insights on what spurs him on in his ca...

Founded by graphic designers, ROOK gives artists the opportunity to step out from behind the design function to gain recognition for their talent and artwork. Founders Jon Garcia and Joe King, whom have been designing your favorite streetwear graphic...

During the recent trade show circuit, we caught up with Rook founders Jonathan Garcia and Joe King. Having an extensive design background in the streetwear industry, Garcia speaks passionately about his and King’s decision to start their own la...

Start-up brands come and go, even those with ambition and talent don’t always succeed. Smarts and a bit of luck go a long way, but there’s also much more that molds a successful brand. ROOK is headed by Jonathan Garcia and Joe King. The b...