Torey Pudwill for Primitive x DVS
Footwear Fashion

Torey Pudwill for Primitive x DVS

Professional skateboarder, Torey Pudwill, who has been on four wheels since the tender old age of

Primitive 2011 Holiday Snapbacks
Fashion

Primitive 2011 Holiday Snapbacks

Primitive put together a handful of snapbacks in this latest collection of mostly contrasting

Primitive 2011 Fall/Winter Video featuring Nate Principato
Fashion

Primitive 2011 Fall/Winter Video featuring Nate Principato

Fall is just around the corner and with the new season come new collections. California’s Primitive

Primitive x Vans 2012 Spring Footwear Preview @ S.L.A.T.E.
Footwear Fashion

Primitive x Vans 2012 Spring Footwear Preview @ S.L.A.T.E.

Primitive continues the collaborative footwear projects with a new set of designs produced by Vans

Primitive: Chaz Ortiz @ Hollenbeck Skatepark
Sports

Primitive: Chaz Ortiz @ Hollenbeck Skatepark

Earlier this summer Chaz Ortiz spent a few days shredding with the Primitive crew down in sunny


Primitive x Gourmet Quadici 2012 Spring Preview
Footwear Fashion

Primitive x Gourmet Quadici 2012 Spring Preview

Spotted at Agenda was an upcoming collaborative footwear venture between Primitive and Southern

Desiree Elyda for Primitive "Have A Yummy Summer" Video
Fashion

Desiree Elyda for Primitive "Have A Yummy Summer" Video

Primitive welcomes another seasonal campaign with the steamy approach we’ve become so quickly

Primitive x Nike SB P-Rod Cali 2.5
Footwear Fashion

Primitive x Nike SB P-Rod Cali 2.5

Primitive will open its second shop in Berlin, Germany this Thursday July, 7. To commemorate

Primitive 2011 Fall Snapbacks
Fashion

Primitive 2011 Fall Snapbacks

Primitive gives us a preview of some upcoming snapback styles from the brand’s headwear lineup

Primitive "Cali P" Snapback Cap
Fashion

Primitive "Cali P" Snapback Cap

Having had a hand in adopting the “Cali” colorway to Paul Rodriguez’s P-Rod 2.5, Primitive

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