Does Kickstarter and Crowdfunding Affect a Label’s Branding?
From defining a clear identity to developing a strong retail presence, independent fashion start-ups will encounter a mountain of obstacles in the way of a successful future. Before any of these initiatives are delivered to the doorstep of the market...
‘The Art Behind The Tape’ Mixtape Cover Art Book
DJ Mars has partnered with Kickstarter in the hopes of releasing The Art Behind The Tape, the first ever coffee table book devoted to the history of mixtape cover art. As the first and most visual step before an artist finds an audience and a buyer,...
Revolights Launches its Second Kickstarter Project
Since the successful completion of its first Kickstarter project where the Revolights team raised funds exceeding $200,000 USD from more than 1,400 investors in 2011, the revolutionary Californian bike lighting innovators have been busy cooking up mo...
Take a Nap Anywhere with the OSTRICH PILLOW
Kickstarter is never short on inventive ideas from an assortment of different creative realms – as evidenced by the OSTRICH PILLOW from design outfit Kawamura-Ganjavian. Designed as a micro environment in which a user can take a cozy and comfor...
OUYA’s Kickstarter Funding Reaches Nearly $8.6 Million
OUYA’s done it! In fact, it’s outdone its goal by far. With an initial target of $950,000, which was achieved under 8 hours, the Los Angeles-based company’s Kickstarter funding project has managed to secure $8,596,475 in just 29 day...