Labor Day - Enjoy 25% Off Your Order. Use code: LABORDAY25

Bob Sheard on Brand Authority and Substance – Part 3

StyleComments ⋅ Dec 22, 2012
Continuing with his commentary on brand strategy and communications, Bob Sheard emphasizes the importance of brands walking the walk over talking the talk: If someone walks into a party and announces to the room “I’m cool” you imme...