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ato 2011 Fall/Winter Lookbook

StyleComments ⋅ Apr 5, 2011
Offered is a look into the upcoming Fall/Winter 2011 collection from Japanese fashion designer Ato Matsumoto and his eponymous label ato. A bit more elegant than the current season, the collection is executed with a Parisian flair, highlighting f...

ato “Technical Rider” Jacket

StyleComments ⋅ Mar 16, 2011
Known for his inventive nature, Japanese designer Ato Matsumoto creates a technical example of the classic riders style jacket. Featuring a ribbed flat to hide the zipper, several waterproof zippers occupy both the waist and sleeves with extensiv...

ato Varsity Vest

StyleComments ⋅ Feb 3, 2011
The stadium and varsity jacket has been less prominent for obvious reasons over the last few months as we shift to a new time of the year, alongside its overly popular appearance past seasons. However, Japanese designer ato breath some new life i...

Lacoste 12 Legends Video

StyleComments ⋅ Nov 1, 2010
All the way back in 1933, René Lacoste created the legendary L.12.12 polo shirt. Ever since then, the popularity of the design has been clear. In celebration, Lacoste has enlisted 12 creative teams to reinvent some of their most classic sneaker d...

ato 2010 Spring/Summer Collection 2WAY Swallowtail Denim Jacket

UncategorizedComments ⋅ Apr 28, 2010
Japanese designer ato create an interesting 2WAY denim jacket this season marked by an unorthodox silhouette. The jacket’s versatility and design incorporates a swallowtail design marking the front with two-piece sleeve execution which crea...

ato 2010 Spring/Summer New Releases

UncategorizedComments ⋅ Feb 9, 2010
The signature line from Japanese designer Ato Matsumoto sees a release of several items from his garment collection, ato. Featured are a variety of understated, yet sophisticated pieces, including a selection of draped tops, slim trousers, and a...

ato Cowhide Boot “Studs”

UncategorizedComments ⋅ Dec 24, 2009
For next year, many inspirations out of Japan has already seem to incorporate various studded motifs. The now iconic ato Cowhide Boot made ultra-popular by the likes of Kanye West is seen here in an upcoming version as it combines Louboutin-esque...

ato AM9C-K08 Jacket

UncategorizedComments ⋅ Nov 26, 2009
ato releases the following jacket as it combines elements from various iconic elements of outerwear design. Featuring a Harrington meets MA-1 jacket style, the jacket features a mix of both nylon and wool with nylon zip pocket n the sleeve. Just...

Ato 2010 Spring Collection

UncategorizedComments ⋅ Oct 25, 2009
For Spring of 2010, Japanese designer Ato Matsumoto has opted for a biker motif with its motorcycle pants as well as its leather jackets. Black is the predominate color used and high top footwear can also be seen on the runway in Matsumoto’...

Ato Matsumoto Hiker Sneakers

UncategorizedComments ⋅ Apr 10, 2009
Steering away from his patented Hi-Strap sneakers, Ato Matsumoto gives us a look into another model from his Japanese brand. This latest Hiker Sneaker takes hints from outdoors footwear along with some influence from the traditional athletic snea...

Roc Star x Ato Matsumoto Hi Strap Sneakers

UncategorizedComments ⋅ Mar 27, 2009
Following up on a pink colorway seen near the end of January, Roc Star unveils a second blue colorup in their collaboration with footwear brand Ato Matsumoto. The kicks, doneup in Ato’s signature hi-tops, feature neon accenting over a prima...

Roc Star x Ato Matsumoto Sneakers

UncategorizedComments ⋅ Jan 29, 2009
The latest colorway in Ato Matsumoto’s popular sneaker model teams him up with DJ Daruma, designer of Japanese label Roc Star. The kicks take some obvious influence from some early 90′s releases with neon pink accenting over a black b...

Ato Matsumoto Cowhide Sneakers

UncategorizedComments ⋅ Jan 27, 2009
While the celebrity backing of Ato Matsumoto has waned in recent memory, the Japanese designer has quietly released some new and colorful versions of his Velcro Cowhide sneakers. Seen here is a multi-colored version combining both leather and pat...

Ato Matsumoto 2009 Spring/Summer Cow Hide Boot

UncategorizedComments ⋅ Nov 14, 2008
Thrusted into the limelight thanks largely in part to an appearance on the feet of Kanye West, the Ato Matsumoto Cow Hide Boot has been long overdue for a colorway update. Looking at a March release date, the shoe now boasts a new black/green/pur...

Ato Matsumoto 2008 Fall/Winter Collection – Velcro Zip High Top

UncategorizedComments ⋅ Sep 9, 2008
For the 2008 fall/winter collection, Ato Matsumoto has offered an updated version of their Velcro Zip High Top originally seen earlier this year. Although the color schemes are roughly the same, Matsumoto goes about things in more subtle fashion...