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ato 2011 Fall/Winter Lookbook

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Offered is a look into the upcoming Fall/Winter 2011 collection from Japanese fashion designer Ato Matsumoto and his eponymous label ato. A bit more elegant than the current season, the collection is executed with a Parisian flair, highlighting f...

ato “Technical Rider” Jacket

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Known for his inventive nature, Japanese designer Ato Matsumoto creates a technical example of the classic riders style jacket. Featuring a ribbed flat to hide the zipper, several waterproof zippers occupy both the waist and sleeves with extensiv...

ato Varsity Vest

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The stadium and varsity jacket has been less prominent for obvious reasons over the last few months as we shift to a new time of the year, alongside its overly popular appearance past seasons. However, Japanese designer ato breath some new life i...

Lacoste 12 Legends Video

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All the way back in 1933, René Lacoste created the legendary L.12.12 polo shirt. Ever since then, the popularity of the design has been clear. In celebration, Lacoste has enlisted 12 creative teams to reinvent some of their most classic sneaker d...

ato 2010 Spring/Summer Collection 2WAY Swallowtail Denim Jacket

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Japanese designer ato create an interesting 2WAY denim jacket this season marked by an unorthodox silhouette. The jacket’s versatility and design incorporates a swallowtail design marking the front with two-piece sleeve execution which crea...

ato 2010 Spring/Summer New Releases

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The signature line from Japanese designer Ato Matsumoto sees a release of several items from his garment collection, ato. Featured are a variety of understated, yet sophisticated pieces, including a selection of draped tops, slim trousers, and a...

ato Cowhide Boot “Studs”

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For next year, many inspirations out of Japan has already seem to incorporate various studded motifs. The now iconic ato Cowhide Boot made ultra-popular by the likes of Kanye West is seen here in an upcoming version as it combines Louboutin-esque...

ato AM9C-K08 Jacket

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ato releases the following jacket as it combines elements from various iconic elements of outerwear design. Featuring a Harrington meets MA-1 jacket style, the jacket features a mix of both nylon and wool with nylon zip pocket n the sleeve. Just...

Ato 2010 Spring Collection

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For Spring of 2010, Japanese designer Ato Matsumoto has opted for a biker motif with its motorcycle pants as well as its leather jackets. Black is the predominate color used and high top footwear can also be seen on the runway in Matsumoto’...

Ato Matsumoto Hiker Sneakers

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Steering away from his patented Hi-Strap sneakers, Ato Matsumoto gives us a look into another model from his Japanese brand. This latest Hiker Sneaker takes hints from outdoors footwear along with some influence from the traditional athletic snea...