A New Brooklyn Creative Studio and Former Nike Designers: Can adidas Become the Top Sports Brand?

EditorialComments ⋅ 4 days ago
Earlier this week, news broke of a huge power move that saw three important components of Nike’s design team, Denis Dekovic, Marc Dolce and Mark Miner, all jump ship to rivals adidas, starting in 2015. The move to adidas created shockwaves amon...

“BEAST ASTRAY,” The Mall Artshow: We Speak with Joe Hahn, Saber, Ron English and Bom.K

EditorialComments ⋅ 6 days ago
Best known as DJ and programmer of two-time Grammy Award-winning rock band Linkin Park and having directed many of the band’s most successful music videos, Joe Hahn is now venturing into feature films with his full directorial debut MALL. A fil...

From New York to Taipei: Learning About the Consumer with Jimmy Wu of Invincible

EditorialComments ⋅ 8 days ago
Almost a decade ago, Jimmy Wu picked up from his adopted home of New York City and returned back to his native Taipei, Taiwan. With the idea of sneakers fresh on his mind, he set out to open what is largely known as one of the region’s premiere stree...

POLLS: Is Tech More Important Than Fashion for the Youth?

EditorialComments ⋅ 11 days ago
The changing temperaments and habits of teenagers are difficult to forecast at best, but an article by The New York Times suggests that the younger generation are favoring technology over clothes now. What was once a bane for most parents, let alone...

HYPEBEAST Spaces: BRANDBLACK, Los Angeles

EditorialComments ⋅ 13 days ago
Nestled in the middle of an unassuming street in El Segundo, California, the BRANDBLACK office’s front facade does little in telling of what is really going on inside — stealthy, just like the fighter jets that give rise to the footwear c...

THROUGH THE LENS: Gypsy One

EditorialComments ⋅ Sep 10, 2014
With a discerning eye for shooting on-the-go, alongside the help of presets and filters, budding photographers can build a decent Instagram portfolio in a short span of time. On the other hand, there’s Jenah Yamamoto — better known as Gyp...

7 Things to Consider for Fashion Brands Entering China with Richard Hobbs of The HUB

EditorialComments ⋅ Sep 10, 2014
For the better half of the last decade, brands have salivated at the prospects of entering Mainland China. Once a country associated with producing low-quality products and a life of practicality, it has now welcomed a more fashion-driven and at time...

POLLS: Should Jordan Brand Move Into New Sports Categories?

EditorialComments ⋅ Sep 5, 2014
When Michael Jordan revealed that Jordan Brand would be venturing into areas of sport other than basketball, it came as a surprise to many. However, slowly but surely, consumers have come to terms with the expansion and thus we have seen the sporting...

Greasy Diners, Dive Bars and Techno Parties with New York Producer and DJ Luca Venezia

EditorialComments ⋅ Sep 1, 2014
As the sun goes down in New York, neon signs and road lamps light up, setting the tone for the evening ahead. With a vibrant demographic, creative community, and a subway system that rarely shuts down, “the city that never sleeps” is never short of n...

Masaaki Homma of mastermind JAPAN Speaks On Its Macau Flagship and the Progression of Fashion

EditorialComments ⋅ Aug 29, 2014
Japanese fashion imprint mastermind JAPAN rounded out its tenure with its last collection at Tokyo Fashion Week for 2013 spring/summer. While the collection represented the brand’s final seasonal delivery, founder and creative director Honma Ma...

Supreme vs. BAPE: Who’s the King of Collaboration?

EditorialComments ⋅ Aug 29, 2014
The rise of modern day streetwear within the last two decades is undeniable. Its relevance in the fashion industry, unquestionable. However, it’s the intoxicating allure of brands collaborating with other entities that has pushed the sector to...

Pen & Paper: Sam Parker

EditorialComments ⋅ Aug 27, 2014
A self-proclaimed “obsessive workaholic” who works up to 80 hours a week, Sam Parker is rarely found not making art. In between tattooing, painting and participating in art exhibits, the Minnesota-born artist opened his sketchbook to shar...

Dissecting the Difference Between Japanese and American Retail: Part 3 – The Internet’s Role

EditorialComments ⋅ Aug 22, 2014
Although loyal allies to the world and innovators within our creative culture, Japan and the United States of America have many obvious differences when it comes to the realm of commerce. Having already compared consumer behaviors in  Part 1 and how...

The HYPEBEAST Guide to Cocktails: The Start of the Night

EditorialComments ⋅ Aug 22, 2014
Whether you’re finishing a long day’s work or kick-starting a booze-fueled night around town, the first drink of the evening is an important one as it sets the tone for the night ahead. Without inadvertently doing so, cocktail bars often...

André Saraiva Speaks On His Largest Retrospective Exhibition To Date and Parisian Graffiti

EditorialComments ⋅ Aug 13, 2014
With graffiti constantly evolving into different styles, pioneers of the much popularized art form continue to receive recognition for their seminal work in the genre. Yet only few have seen success like André Saraiva, who’s not only been highly reco...