A$AP Rocky, Boy George and Rami Malek Are the Faces of Dior's 2017 Summer Ad Campaign
Icons of music, film and fashion are chosen.
Kris Van Assche is looking to different creative worlds to bring forth the message of Dior‘s 2017 summer collection. For the ads he once again enlists Harlem rapper A$AP Rocky for the stylish pictorials. To represent the experienced generation of music, Boy George is chosen for his iconic status during the ’80s and ’90s. Rami Malek of Mr. Robot fame is tapped for his “sober, cinematic” edge and model Ernest Klimko rounds out the collective to symbolize Assche’s “radical fashion vision.”
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