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The hubbub around Ronnie Fieg‘s latest World Cup-related project has been substantial. Going big with it, Fieg orchestrated a pop-up shop in São Paulo at Cartel 011, announced the release of Kith Football Equipment, and cooked up a new collaboration with ASICS in the form of a Gel Lyte III and a GT-II as part of the “KFE” pack. While the “USA” Gel Lyte III in all-gold leather pays homage to the American team, the royal blue GT-II in pigskin serves as a nod to the host country Brazil. Both sneakers are being sold to ticket-holders only at Kith locations in New York.