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Apple first revolutionized the music industry back in 2001 with the debut of iTunes, and more recently, tackled the spread of online radio stations like Pandora last year by introducing iTunes Radio. Now, the Californian company is preparing to launch a new music-streaming service that would rival streaming services like Spotify, Beats Music and SoundCloud. The new model, as Billboard suggests, will offer users more tunes at a lower price.
They are feeling out some people at labels on thoughts about transitioning its customers from iTunes proper to a streaming service … So when you buy a song for $1.29, and you put it in your library, iTunes might send an e-mail pointing out that for a total of, say, $8 a month you can access that song plus all the music in the iTunes store. It’s all in the ‘what if’ stage.
Considering the growth of music-streaming services, there’s also talks of a potential iTunes App for Android devices, as the Google-engineered system stands as a threat to iTunes sales, with this advancement as a possible solution.