Agenda Las Vegas: The HYPEBEAST “Third Space” Booth
For the Agenda 2014 trade show in Las Vegas we decided to create our first ever walk-in experience for HYPEBEAST. Titled Third Space, we put together a booth that showcases the very best of our print efforts with images spanning all back issues of our Magazine and Paper. The concept of the space plays on the juxtaposition of high-end and street culture — the very notion we aim to encapsulate at HYPEBEAST — with a gallery style floor featuring Modernica benches contrasted by a street-style wheat-pasted collage of our images. The name Third Space itself represents the physical space created at our booth — the third environment from our initial online presence to our printed platform.