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With this year’s Super Bowl fast approaching, DKNY has released a commercial coinciding with the sporting event with help from British models Jourdan Dunn, Cara Delevingne, Eliza Cummings and Harlem rapper A$AP Rocky. Titled #DKNYDRAFT, the campaign finds the team fitted in custom football jerseys and helmets practicing in the middle of Times Square, while Rocky’s “Fashion Killa” plays in the background. Watch the short above and stay tuned for more from #DKNYDRAFT.