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Nike LeBron 11 "NBA 2K14" Limited-Edition Release

For the last few years, Nike has partnered with 2K Games to bring unique in-game perks for its NBA 2K franchise. Now, Nike is taking things a step further with the announcement of a limited-edition colorway reserved exclusively for NBA 2K14 players who reach several milestones in-game. Create a MyPLAYER, complete at least 60 games and earn an elite player ranking, be one of the first to create a signature shoe in the Innovation Kitchen, and become a Nike superstar to earn a chance to purchase the yet-to-be-revealed colorway of the LeBron 11. To find out more on this unique opportunity from Nike and 2K Games, head here.

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