Sign up for our newsletters
Receive the latest in Footwear, Fashion, Music and Creativity in our newsletters.
Burn Energy Drink, the official energy drink of the 2014 Winter Olympics, presents a teaser called “Neon Circles” for its upcoming interactive snowboarding experience, Ride Again. Ride Again will be an innovative crossover between a movie and video game, giving the audience a user-controlled look at some creative new riding to break in the slopes before the Olympics. Featuring Burn’s most talented boarders including Stale Sandbech, Sven Thorgren, Arthur Longo and many others, the film was shot in Austria and Switzerland and produced together with Pirate Movie Production. Look forward to another teaser coming soon on November 21 with Ride Again to release on December 1. Until then, check out the campaign as it takes shape over at Burn’s YouTube channel, Twitter or on Instagram through its #rideagain tag.