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Paper Passion Perfume by Geza Schoen, Gerhard Steidl and Wallpaper* Magazine, with Packaging by Karl Lagerfeld
Books aren’t exactly the same thriving medium they once were, but that doesn’t mean they’ve lost their appeal in the hearts of diehard readers around the world. Paper Passion Perfume is a new scent by Gerhard Steidl and Geza Schoen that encapsulates the attempt to bottle the fragrance of books to sell as, you guessed it, perfume. The packaging and presentation for this unique project has been spearheaded by legendary designer Karl Lagerfeld — a self-professed lover of books. The fragrance is being tailored to meet the upcoming “Handmade” exhibition in Milan for Wallpaper* Magazine. You can try the fragrance for yourself by purchasing it from Steidl here for $115 USD. May we recommend spraying your iPad or Kindle with it before each reading session?