Put This On: Meet the ‘Lo Heads

Put This On, a web series that focuses on contemporary fashion, sets their sights on the infamous ‘Lo Heads. With roots in 1980s street gangs, these Polo Ralph Lauren enthusiasts have made “aspirational apparel” a lifestyle. They once had to boost their Polo from stores and fight to keep it on the streets. Today, their culture is worldwide, promulgated by hip-hop. Checking in with notable Polo enthusiast Dallas Penn, we get the scoop on the cultural phenomenon.