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Continuing with their lifestyle initiatives, adidas Originals is set to unveil an all-new adicolor campaign featuring 2 Chainz for the Fall/Winter 2012 season.The Atlanta native will appear in 15- and 30-second spots, focusing on his on- and off-court game with his new single “I’m Different” providing the audio background for the clips. On the retail front, the campaign will offer an exclusive Champs Sports collection displaying a wide array of color options across the footwear and apparel categories, based on the original adicolor concept from 1983.
In addition to these media and product components, an interactive digital game is also planned to be released on the Champs Sports Facebook page. The entire Kamp Grizzly-produced campaign is set to air on national television and digital media from November 21 to December 23. In the meantime, watch the Fall/Winter 2012 adicolor campaign above and be sure to check out the entire collection at Champs Sports.