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Urban Industry 2012 Percival Lookbook

Urban Industry is an independent streetwear boutique in East Sussex in the UK. For 2012, they’ve put together a lookbook involving an extensive sampling of their roster of brands. The lookbook has particular focus on fellow British label Percival. A playful, “boyish adventure” brand, Percival puts special emphasis on classic styling and British-made workmanship while eschewing the trend-led, disposable nature of the fashion industry. You can cruise the available Percival line at Urban Industry here. The Waterproof Spy Jacket and the classic Trench Festival Mac are two particularly stellar examples of the brand’s unique design direction.

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