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Epitomizing the core vision and foundation of the Vans DQM General Store, a video seen here offers a recap featuring an interview with DQM owner Chris Keefe and the concept’s launch. The video showcases the special opening day in-store event for press, friends and family, with an intimate performance by Ray Barbee and The Mattson 2. Culminating that evening, a launch event was hosted at the House of Vans in Brooklyn, with a concert by Suicidal Tendencies.