“All That’s Gold Does Not Glitter” follows artist Scott Campbell on his journey to create two pieces for the Pirelli P Zero tire company, commissioned by its Creative Director Renato Montagner. Campbell began working in the summer of 2011. He was expected to engrave a Pirelli tire and to design a special edition P Zero bike jacket. The video begins with Campbell working at his studio in Brooklyn, New York, then delves into his personal experiences with motorcycles, as well as his admiration for Pirelli P Zero. The piece was directed by Alessandro Zuek Simonetti.