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For more than a century and a half, British rainwear specialists MACKINTOSH has kept many generations dry and shielded from the elements. Spawning its very own generic term to describe waterproof trench coats, the legendary brand recently opened the doors to a new flagship store in London. Designed by Wonderwall’s Masamichi Katayama, the event video seen here features several short interviews with the likes of Byron & Dexter Peart of WANT Les Essentiels de la Vie, Andrew Tuck of Monocle and Joanna Livingstone of Purple Fashion magazine.
104 Mount St. Mayfair