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Reebok in association with singer-songwriter and producer Jesse Boykins III lets us into his world, delving into “The Romantic Process.” Watch and listen as the Chicago native speaks about his role as artist, his vision, and his musical process. The soulful R&B singer has been in the industry for roughly a decade and a half, beginning at the ripe age of 9, yet with each passing record, he embodies the innocent and free-spirited aura of a child creating a melody or crafting poetry for the first time.
Directors: Raul Mandru & Mihai Botarel