Fashion is a mere creative representation of men. His ideals, passion, lifestyle and occupation can all be expressed through a simple outfit. Russian retailer FOTT offers a closer look into their latest releases, however not through the typical lookbook. This short video is a glimpse into a four-part series directed by Alexander Khudokon displaying the lifestyle of the Moscow retailer and its friends, all the while showcasing various releases from their fall/winter inventory.
Director: Alexander Khudokon