Primitive "Rest in Paradise" Guru Tribute Tee

Paying tribute to the late Keith “Guru” Elam, Primitive work up a new graphic tee featuring a collage of some of his greatest musical accomplishments in cassette artwork form. The graphic work was done by Berto Herrera and features an upside down Primitive tag in tribute of Guru’s passing. The shirt will be produced in limited numbers, seeing a release on Friday May 7th via Primitive.

Being that all of us at Primitive grew up listening to his albums, his passing is truly a sad reality. Undoubtedly, one of the most influential voices in hip-hop, the legend of Guru shall live forever.

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