Nike x Foot Locker: “I Am The Rules” Air Max 90 Campaign | Hypebeast

This August, Foot Locker and Nike Sportswear celebrate uniqueness and throw out convention with the launch of a new multi-platform campaign entitled ‘I Am The Rules’. Marking the latest incarnation of the iconic Nike Air Max 90 shoe, the campaign gives a platform to new voices; introducing some of the most exciting, independent thinking and groundbreaking global talent from the worlds of football, sport, music and fashion.

At its very core, ‘I Am The Rules’ is about those who lead from the front and blaze their own trail. A celebration of innovators, of those who listen to their own voice and make their own rules, the 60 second film stars some of football’s brightest talent who embrace this independent– Arsenal’s Andrey Arshavin and Marouane Chamakh, and Roma’s Stefano Chuka Okaka.

The re-styled Air Max 90 is blessed with a never-seen-before and unique colour way. Inspired by the original Air Max 1, the Air Max 90 is instantly recognisable as a long-standing favourite with sporting superstars and street-style aficionados. This re-vamped version of the Air Max 90, has a statement making colour palette of pink, purple, green, white, black and grey. The Air Max 90 is now available at Foot Locker locations in Europe, priced at £89.99. Enjoy the short film below!