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Back in the 1920s, Palladium took to the forefront in aircraft tire manufacturing. Eventually shifting their focus in 1947, Palladium would transfer their expertise in vulcanized production from tires to boots thanks to a large drop-off in tire demand. With popularity peaking in the 90s, Palladium was moving upwards of 1 million pairs of boots a year. Unfortunately thanks largely in part to a number of copycat brands, Palladium went on hiatus. But 2009 represents the return of the iconic boot brand. With an awesome story and concept-campaign exploring hidden urban jungles around the world, Palladium looks to present a new approach to story-telling and communication.