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The Brands pack from adidas’ Five-Two 3 project is a collaboration with 5 global lifestyle brands, all from different genres of fashion. With each brand having it’s own unique style the pack showcases the diversity and broad appeal the five footwear models have in today’s lifestyle market. Today we take a look at the Forum designed by New York based creative collective, Nom de Guerre.
Nom de Guerre’s Forum builds on the revolutionary basketball shoe’s hardwearing ankle straps and heel support made for hard landings, revising the shoe using the United States Military jungle boot as an inspiration prototype. Next, Nom de Guerre reworked the Forum’s ankle strap to reference war hospital ankle bandaging. Additionally, the colours on the sole of the shoe serves as a reminder of the many hours of target practice accrued during training. The byproduct of these elements is an extremely versatile shoe designed to accommodate a range of climates while providing critical protection over various terrain.
About Nom de Guerre
Nom de Guerre is a New York based creative collective founded by Holly Harnsongkram, Wil Whitney, Devon Turnbull, and Isa Saalabi who combine to bring together a multi-faceted background of retail, sculpture, painting, graphic design and typography. The operating precept is to combine basic and diverse influences from art, fashion, and various New York City subcultures to create a composite culture and by-product. The members assumed the name, Nom de Guerre, for the term’s significance as a wartime alias. The associated ideas of fraternity and sublimating one’s identity to operate within a group are the foundation and reference point of each collection. Since the group’s inception and the opening of the downtown headquarters, Nom de Guerre has been a destination for the young New Yorkers who comprise the ever-burgeoning art and music scene. As a result, Nom de Guerre has come to be a defining aspect of New York culture.