IKEA 為慶祝 Virgil Abloh 聯乘系列設置「雙引號」商場招牌

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Jonathan Hordle/Pa Wire

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The IKEA Store in Wembley London gets ready for the hotly anticipated launch of its limited-edition MARKERAD collection, in collaboration with designer Virgil Abloh, by creating the world’s ‘comfiest’ queue, with sofas, blankets and refreshments for the thousands expected to queue outside store. PA Photo. Picture date: Thursday October 31, 2019. The iconic IKEA store signage also had quotation marks put around it - a ‘trademark’ used extensively across the designers’ Off-White label. Photo credit should read: Jonathan Hordle/PA Wire

Jonathan Hordle/Pa Wire

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為了表達對 IKEA x Virgil Abloh 的《MARKERAD》聯乘系列的期待，IKEA 在其擁有悠久歷史的 Logo 上首次作出了更動。由於 Virgil Abloh 的標誌性設計便是他獨特的「雙引號標語」美學，今回 IKEA Wembley 分店也在其 Logo 兩側加上黃色引號，慶祝這次雙方的全新合作內容。早先便為各位帶來了台灣的《MARKERAD》發售系列資訊，今回將推出 15 件單品包括：購物袋、沙發床、收納櫃、織品、工具箱、鏡子、時鐘、燈飾等限量傢俱與擺飾。有興趣的各位不妨前往官方網站登記抽選。

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