《POPEYE》前總編木下孝浩轉任 UNIQLO 品牌行銷

有了木下加持的 UNIQLO 會否更加精彩?

編輯 :
Fashion 時裝
7,512 Hypes

Magazine House 於 1 月 24 日發佈人事命令,內容表示旗下《POPEYE》前總編輯木下孝浩將轉任總務部,此一消息一出令人震驚。根據外媒最新報導指出,FAST RETAILING 於 5 月 1 日表示,木下孝浩將轉任日本知名品牌 UNIQLO 行銷及推廣一職。UNIQLO 社長柳井正說道:「全球化趨勢使然,『編輯』這個角色絕對會是重要的,希望木下孝浩能夠透過他的專長為品牌帶來嶄新的氣象。」而木下孝浩則是說:「在《POPEYE》工作期間我做過 Snap 相關特輯,我發現,時下年輕人其實很常穿著 UNIQLO 的單品,我想看看這支品牌到底有什麼樣的魅力能夠讓年輕人如此著迷。」講到《POPEYE》,不可否認的是木下孝浩確實功不可沒,或許還有很多朋友無法接受他離開《POPEYE》一事,日媒更以「非典型轉職」形容此一事件(表示編輯轉往品牌端工作並不常見),但既然已成定局,就讓我們一同期待有了木下加持的 UNIQLO 會否更加精彩吧!

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