TRUE California New Era & Tee Collection
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TRUE California New Era & Tee Collection

San Francisco Bay Area based True pays homage to their home state with this collection

REBEL8 x TRUE "When The Lights Go Down" Crew
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REBEL8 x TRUE "When The Lights Go Down" Crew

Selling out of their collabo Skyline New Era in several minutes, the homies at REBEL8 throw it

REBEL8 x TRUE New Era Skyline Cap
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REBEL8 x TRUE New Era Skyline Cap

Two of San Francisco’s prominent labels, TRUE and REBEL8, are teaming up to create REBEL8’s


TRUE "Summer in San Francisco" Collection
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TRUE "Summer in San Francisco" Collection

Of all the essential items to any wardrobe, a polo, crew, lightweight hoody, jacket and New Era

True 59Fifty New Era Vintage Series: Phillipe Onyx

True 59Fifty New Era Vintage Series: Phillipe Onyx

True will debut their latest collection of caps next month based on a the theme of vintage materials finding their way onto these caps. The first release from the San Francisco originated outfit is this Phillipe Onyx striped pattern, available December 1st at True and True East.

True New Era 59Fifty "12 Days of Christmas" Fitted Caps

True New Era 59Fifty "12 Days of Christmas" Fitted Caps

California based store True has created a series of New Era 59Fifty caps under the pretense of "12 Days of Christmas". Seen here are eleven of the custom caps set to debut on Black Friday, November 23rd. For the next few weeks, True will preview two different styles of each cap as a run up to the release date.

 

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