Street Etiquette gives us a behind the scenes look into the upcoming 2009 Summer lookbook from
The Award Tour presents it’s Holiday Collection in the form of “The Private Rebellion.” Drawing
“The Award Tour” is a lifestyle driven project focusing on the creation of apparel to outfit those who follow the foundation of the brand. Award Tour refers to the elation that one feels when they pursue life to the fullest extent, the clothing centers around conveying this message along with the youthful vibrancy of the family of the brand. In a simple phrase, those associated with the brand hold no reserves and enjoy every moment they are presented with, this is reflected through the brand imaging and clothing itself.
Based out of New Jersey, the Award Tour is designed and run by Phillip “LochNess” Annand and appears in its third inception with the Endless Summer collection. Marked by bold colors and vivid imagery, the collection draws directly from the generation of children raised in the nineteen-nineties while remaining firm in a strong design aesthetic. Consisting of t-shirts, sweatshirts, hats, and belts the Endless Summer collection will be available for sale through the Award Tour site and select retailers nationally and internationally.
