superFishal started off their inaugural campaign strong with their first release. Already in place is a strong collection of apparel backed by an ongoing skate deck collaboration project. Each piece is the brain child of San Francisco artist Jeremy Fish. One of his releases for the holiday season include this belt buckle created in collaboration with Upper Playground. This buckle represents just a taste of things to come this winter.
With each season, artist Jeremy Fish will produce and release three limited edition skate deck graphics as part of his superFishal brand. The concept is meant to have two artists with differing styles converge into one graphic. This first Collab Series includes artists Pushead – "The Music" (8-1/4), Todd Bratrud – "The Mermaid" (8) and Michael Sieben – "The Mushrooms" (7-5/8). Each deck is made by local San Diego deck manufacturer Watson Laminates with decks limited to 500 per graphic. The decks are currently available in all Upper Playground retail outlets.
Image: HYPEBEAST
The 2007 Fall Collection marks the first series of clothing from artist Jeremy Fish. The San Francisco artist’s rise to fame can largely be associated with his characteristically witty and interesting designs. For Jeremy Fish, the commodification of his art in t-shirt form has been a way of expression which he feels is an important notion. Although some may feel that making art readily available has a cheapening effect, in reality the ability to make it more accessible is of far greater importance as many more people enjoy the art. The superFishal line is a jump-off collection which launches in association Upper Playground. Look for superFishal to hit select dealers in the coming weeks.
Image: HYPEBEAST
