Alife has teamed up with PARRA/Rockwell Clothing and famous Dutch sneaker spot Patta to create the Everybody Mid Rap. Utilizing the flagship Everybody Mid, the sneaker is full of details from the perforated leather to clear soles. The collaboration effort also features a special box and t-shirt. Patta will see a release first on April 29th, while Alife stores around the world will have a chance to cop on May 3rd.
For the launch of the Rockwell x Alife x Patta “Rap” Everybody High sneakers, a cool little promotional video was created. The clip shows a neat animation of the shoes plus the release dates. The shoes will be releasing at Patta on April 29th and at Alife on May 3rd.
For those who missed our post about the shoes, you can check it out here.
Rockwell, Alife, and Patta all came together to design the Alife Everybody Mid “Rap”. The colorway of the shoe is very American, mainly blue with white sole and shoelaces and red accents. On the tongue, it writes out the name of all 3 brands, fitting together to form a rectangle. Overall, a very fresh shoe with a clever name and subtle details such as the different shades of blues and alternating colored shoelace holes. The shoe is set to be released on April 29th at Patta Amsterdam with the release party on the same night, and May 3rd at Alife NYC, Alife LA, and Alife Vancouver.
Source: Patta