From Magritte to Michael Jordan, 100 rare lots will go under the hammer for the inaugural, two-evening event on February 8.
An immersive room of exquisite colors, textures and graphics engulfs visitors.
Staged at the The Grand LA, DATALAND is slated to open in 2025.
The new arena will feature unique sculptures and installations by Refik Anadol, Glenn Kaino, Patrick Martinez, Michael Massenburg, Kyungmi Shin and Jennifer Steinkamp.
Debuting next week during the 54th annual World Economic Forum in Switzerland.