With the artistic and creative abilities of painter TOFER and art director Todd Tourso of FLAUNT Magazine at the helm of Plain Gravy, the duo’s knowledge of the art world has enabled them to create a unique relationship with popular culture and avant grade styles of visual communication. Although the shirt they’re known best for, “Pharrell Can’t Skate” is seasons in the past, the brand has forged ahead with new elements that still incorporate their satirical outlook on society. The Plain Gravy 2008 summer line will be in stores at the end of May.
On the surface, Plain Gravy seems deceptively simple. For some their most memorable impression comes from one “Pharrel Can’t Skate” t-shirt. However, the themes and concepts behind Plain Gravy are rooted in something much more sophisticated. Their knowledge and comfort with visual trends, and history of style and design enable them to create contemporary designs which seamlessly incorporate popular elements. While concept driven designs have sort of lost meaning, they are at a pinnacle with Plain Gravy and evoke a sense of thought and questioning with each garment. Their 2007 Holiday Collection is currently shipping and should be available in select Plain Gravy accounts in the coming days.