Making its debut this week at Switzerland’s Geneva Auto Show is the latest iteration of Mini’s
The Mini Clubman Bond Street joins the Mayfair, Camden, Bayswater and Baker Street editions of
British automobile maker MINI has teamed up with popular lingerie makers Agent Provocateur. Agent Provocateur’s involvement includes the complete customization of MINI’s most recent model, the Clubman. Aside from aesthetics, the interior has also been replaced to reflect the racy nature of AP. MINI has been on a campaign tear promoting their products over various mediums including team ups with VISONAIRE magazine and Onitsuka Tiger.
Source: Autoblog
It’s always interesting to see brands cross genres to team up with people from other industries. This time, Onitsuka Tiger collaborated with Mini on the R55 to celebrate the release of the Mini Clubman. The shoes come in three colorways: white, silver, and dark blue. Various design elements of the shoes are inspired by the design of the Clubman itself, with the front of the shoes made to look like the grille of the car or the rounded heel shaped for the pedaling movement while driving the car. This is definitely a good collaboration for both parties. Now available at Ripe.
VISIONAIRE magazine is a highly respected multi-format album consisting of various art fashion. Releasing only 3-times a year, each album has become a great medium for established and upcoming artists, personalities and fashion designers alike. Together they teamed up with Mini to produce a special gift which includes an acrylic dome case, five 12-inch vinyl picture-disc records, 2 CDs and a Mini Clubman “Vinyl Killer” record player. Issue #53 includes content by Yoko Ono, Courtney Love, Alexander McQueen and Helmut Lang. Available at Ursus Books
Image: Hiroshi Fujiwara
